Facebook Ad Notes

SEO Moz recommends that all businesses spend at least $1 a day on advertisements. This will bring awareness to at least 4,000 people per month that wouldn’t otherwise have heard of the business. Even on a small budget, that can be significant awareness for a small business.

Testing ads saves you money. You want to ensure your ads have a positive ROI. If your goal is sales, you should have an ad drive to a website that prompts for some type of conversion. If your CTR outperforms others in your industry, and you’ve run tests on ads, you can start to focus on the website portion of the funnel. Again, the point of testing ads is to save money and maximize ad dollars.

What is a good approach for testing ads?

AdEspresso says that ideally, $1,000 should be set aside in an initial ad test. Once you find a successful positive ROI ad with this initial $1,000 test, you’ll essentially end up with a “Money Switch”, where spending on ads will guarantee a certain amount of income.

Andrea Vahl, author of “Facebook Ads Made Simple” says that on a small budget (budgets of $0-$2,500), you should test 10-20 ad variables with 5 different audiences. On a large budget ($5,000+), you have the liberty to test 100 or more ad variations.

Andrea recommends spending 10-20% of your ad spend on running tests. Ad testing can reduce the cost of allocating an ad by 75%.

What Qualifies As a Proper Test?

says that a narrow audience on a small budget you should test 10-20 ad variables with 5 different audiences for 3-4 days.

Andrea Vahl, author of the book “Facebook Ads Made Simple” recommends testing an ad by spending $15-25 per day for 3-4 days. Andrea notes that the more narrow the audience, the less spend and duration will be required to run the test. For a narrow audience, a duration of 3-4 days will be sufficient in providing a strong baseline for the ad’s performance. If the audience is broad, it will be more susceptible to fluctuations and will require more money per day and a longer timespan. For these reasons, she recommends that small businesses spend effort to narrow their audience.

Ashley Davis, a Facebook Ad consultant, recommends spending $20/day on an ad test for 4-7 days depending on the audience.

Phil Graham has said that the longest it’s taken for him to see an ad’s true performance was 6 days, which also seems to corroborate Andrea’s recommendation.

Andrea recommends releasing a test ad and allowing it to run for 3-4 days. This duration provides a strong baseline for the ad’s performance.

Sam Carlson recommends a similar strategy